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The bottle itself can even become a collectors’ item.Packaging is an effective part of a brand’s marketing strategy. This helps generate buzz and get consumers to try their product.Macallan Crystal Decanter: This one kind of bottle is not only a work of craftsmanship but  also holds the oldest and rarest Macallan single malt ever bottled. The decanter is detailed with 24-karat gold trim and inspired by Faberge eggs; when opened, the "egg" reveals the bottle and four cleverly mounted shot glasses within.It’s amazing China Socks Knitting Machine Suppliers that we have come from storing liquids in a leather pouch in our early days to creating masterpieces of art that demand a space on the shelf. So what’s your favourite bottle?Ketan Swami is the food and beverage manager at Mars Hospitalitty.La Collection Hand-Blown Glass Bottles: This Armenian brand takes its bottle designs very seriously. Medea Vodka displays a message on a bottle!

The LED display can remember up to six messages as long as 255 characters each. It’s a unique and rare blend of liquor, aged between 40 to 100 plus years, in the Grande Champagne region of France.  For the established brands, it’s a great way to gain publicity and utilise limited edition marketing to either create true collector’s items or simply justify a higher price point. Ladoga created a classy Venice glass decanter for their Imperial collection.As it’s not easy getting into the liquor business, they create a bottle that becomes a novelty. That’s right: each message contains more info than a tweet on Twitter!

The batteries last about a year as per the website. And with liquor, sometimes the bottle that holds it can be as much a reason to buy it as the drink contained within. La Collection features several hand-blown glass bottles representing a variety of animals, including a bull, a horse, and an elephant, plus a few bottles shaped like other objects, like guns, a sword (with sheath), a menorah, and a ladies’ dress shoe. The bottle is  a uniquely coloured Baccarat crystal that reflects and refracts light like no other bottle before. It’s a brand worth collecting just for the unique glasswork alone.From a marketing perspective, do these payoffs or is their creation more of a celebration expense? Let’s find out…The Ladoga Imperial CollectionLouis XIII Black Pearl Cognac: Louis XIII Cognac is at the top of high-end cognacs. Subsequently, there is a vast makeover and how today’s world treats alcoholic beverage bottles.Personally, I will rather stick to my humble, Dettol shaped Old Monk bottle. For most of the newer brands it’s a bit of tradeoff.

Though normally the brand goes for around $2,000 per bottle, this limited edition "Black Pearl" is listed for four times that amount.Ladoga Imperial Collection: The premium vodka brands are getting into the upmarket bottling row as well. There are bottles that are rare, luxurious, artistically beautiful, or otherwise interesting — and that means that they’re some of the most sought-after liquor bottles that money can buy. The decanters come in a variety of colors, each suitable as a lovely collectors’ piece for any vodka fanatic. It sold at Sotheby’s for a whopping $460,000 in 2010, making it the most expensive bottle of whiskey ever sold.Even technology has a part to play. Businesses under these segments market their products as limited edition with a killer price tag, which attracts buyers to shell out their wealth and make them feel one in a million.

The more inclusive labels could prove more difficult for smaller brewers, however.The absence of calorie labeling on cans and bottles has helped obscure what a major of calories alcohol can be.Beer drinkers who can often find out details about the grain and hops that went into their beverage may get more information from major brewers - about calories, carbohydrates, protein and more.Nick Petrillo, a beverage industry analyst for IBISWorld, said he thinks the larger beer companies will use the new labels to their advantage, enabling them to back up claims of lower-carb or lower-calorie beer.Michael Jacobson, president of the Center for Science in the Public Interest, an advocacy group, said the absence of calorie labeling on cans and bottles has helped obscure what a major of calories alcohol can be, and the beer companies should go further. But it believes compliance might be difficult for microbrewers who, in addition to having fewer resources, sell more small-scale seasonal products with varying ingredients." Beer Institute members produce more than 80 percent of the volume of beer sold in the United States, the group said, and added that that Anheuser-Busch, MillerCoors and HeinekenUSA have already agreed to the new standards. "Consumers want to know what's in the products they use."Brewers are allowed to artificially color, flavor, sweeten, and preserve their products, as well as use foam enhancers," he said in a statement.

The Beer Institute is also encouraging brewers to show when a beer was brewed, to list ingredients, and to point to a website or include a code that can be scanned with a smartphone for more information."(This story originally appeared in the deccan Chronicle as may the case be).That would mean spending more money for the greater variety of beers those brewers make, stretching already tight profit margins.S. The group says it has been working separately with the Food and Drug Administration and the U. "If the industry takes pride in its ingredients it should list them on labels and not simply on the web. The Brewers Association, a trade association of craft brewers, says it supports transparency in labeling.A trade group that represents companies like Anheuser-Busch and MillerCoors said Tuesday it's pushing members to voluntarily reveal by the end of 2020 more details on labels, packaging and websites about what's in their beer. Department of Agriculture on a plan to be included in the USDA nutrient database by beer style rather than individual brands. But he doesn't foresee Hosiery Machine Comapny "Big Beer" using the new transparency to target microbrewers who aren't compliant."I think this is where the industry is heading," he said.

"Wood, beads, glitter, sequins, threads are the materials put to use in her artwork that is both ethnic yet unorthodox in nature. I am also planning to get my website done soon. From colourful neckpieces to earrings to finger-rings to bangles and what have you — her exclusive decorative line carefully clubs aesthetics with ornaments to adorn bodies with beauty. And then in the next step, I do a lot of scribbling, drawing and work on the computer to do my outlines. Gradually, the collection will expand to elaborate. And her first foray in this outing has been a jewellery line that redefines the old art of personal ornamentation. After attaining satisfactory perfection, I actually commence making the trinkets. Dipped in a mixed palette, the medium is drawn from acrylic paints. Regarding retailing her creations, she declares to sell her inventory "online and via the social media .

Multitalented Razia Kunj’s solo showcase is a revelation in itself. After making a mark in the world of logos and graphic designs, she started her own advertising agency called Thought Blurb alongwith her husband Vinod Kunj. Art therefore conclusively finds a concrete, permanent place in her awesome oeuvre with a quality of superlative excellence. Keep delving deeper and I bet you’ll be astonished with your own discovery! In my scope of work, I consciously try and print a miniature picture of a larger portrait. Facebook). Once the sketches are finalised, I make the prototype. In the context of a general awakening towards the craft of making fashion jewellery or fake jewellery as a fine art, Razia observes that India has woken up in a big way to this booming sector. I include anything and everything that helps conveying my artistic essence and thoughts to my audiences," she clearly affirms. Titled Art and Facts, her maiden collection of hand-crafted and hand-painted jewellery is indeed a treat to watch. When enquired what prompted her to conjure up this unique merge of art with jewellery, she explains: "Actually as an artiste, I see art around all the time and as a person, I endlessly seek to trace our cultural roots by picking up varied art forms scattered around us.Razia maintains that wearable art will continue to be her primary obsession but at the same time, she would explore and experiment with more graphic forms. A graduate in applied arts, Razia has also worked as an art-director and illustrator in numerous advertising agencies in Mumbai, thereby creating award-winning campaigns for leading Indian brands. Thus by blurring the oft-discussed gulf between art and fashion, she neatly shrinks her canvas with an array of bespoke costume jewellery that is no less than a store of wonders.Dwelling on the technique, she amplifies: "I start off with a ground-level researchwork." "Besides, I intend to see my valuable knick-knacks gracing the racks of premium stores that match with my personality and I wish to be on the same page with the brands’ principles too," she adds ahead. Be it jewellery, painting, fashion or anything else, this country is a goldmine of diverse indigenous crafts to dig into. "Quite a lot in fact," she admits. That’s part of her future plan for sure, she confirms. Since the surface is small, hence the composition is concisely presented, without excluding any significant sliver."Always fascinated by Indian art and architecture, Razia’s intention is to pluck art out of the walls of galleries and temples, from the pages of Indian folklore, from dance-forms and tribal arts, from the forgotten nooks and crannies of rural India and hand it down to women as a form of adornment. So the options are many and the vista of accessorising is vast," she elucidates. Deeply influenced by the magnificence and intricacies of behemoth structures around the globe, the artiste has conspicuously turned her antenna of attention towards designing contemporary fashion, its feel and look, quite visibly away from the world of corporate identity signs, leading food brands and advertising campaigns.

People have rather gone beyond the border of traditions to buy something avant-garde, out of the ordinary and exotically artistic. I prefer to hang around and experiment with the stuff and substances I think would ideally embellish my pieces in the most justified manner.Razia Kunj digs into India’s goldmine of indigenous crafts and comes up trumpsHer creations are not just artifacts but ‘wearable art’ as a matter of fact. And she recently unwrapped this exquisite stock at her debut exhibition in Mumbai’s The Easel (Juhu). And from the day I entered the vibrant ad-arena, I ceaselessly kept working on brands, designing logos and packaging them. So that involves a lot of creative brainstorming and ideating other than assessing the marketing dynamics at large," she inputs." Not inclined to mass manufacturing, Razia’s jewellery lines have predictably limited pieces, each of which is painstakingly designed, hand-painted and crafted by herself and her team of skilled artisans. With an exposure in the ad-world, she talks about how that experience has enriched her art. It could be architecture, dance-forms, folklore, I mean whatever I chance upon or whatever comes across my eyes and appeals to my senses, I grab them into my fold, especially all three-dimensional objects stray into my creative-frame as a fodder for my craft. What started as a two-people creative boutique shop in 2007 is now transformed into an award-winning agency spanning across three cities namely Mumbai, Delhi and Kochi. "There’s a lot of awareness growing in terms of projecting it as art and accepting it in the right spirit. When probed if other themes also inspire her art apart from mythology and pop art, she immediately chips in: "Anything under the sky.

Thus every single item of her Art and Facts collection is an attempt to offer a personal expression for all its women clients through the art-route of India. "Since the time I remember that is, from a formative age, illustrations, paintings and colours have been a dear passion of mine. From recycling to conservation to pop art, Razia has a slew of ideas, each of which will form an individual series. Coming in a mixed range of affordable and expensive rates, the prices shoot from Rs 4,000 upwards. So an image of Lord Krishna playing a bansuri can be seen right under your ears as an earring, while the doors of a haveli open to the world outside in the form of a necklace. "There is no restriction as such..

The basic message is to add something extra onto the pieces she handcrafts with her blessed forte of imagination, patience, perseverance and a sharp vision. See right now, jewellery is no longer considered to be made out of pure precious stones which are meant for keepsake and preserved as collectible assets only. China Zhuji Guanghui Machinery Suppliers The products can be widely purchased and conveniently worn to enhance party-garments as well as socio-cultural outfits.g. Flaunting jewellery is no modern-day fad but an age-old fashion.It’s true that at the moment, she is solely busy lending finishing touches to women’s jewellery, but men may take heart too — on her creative radar is a row of unconventional-looking bracelets to deck up their hands. The process is time-consuming and you need to warm up before attacking and going the whole hog.